PR Tips For Small Business with Alison Shadrack-Brown
Alison Shadrack Brown is the founder of Adia PR and in this podcast she explains the difference between press coverage and media coverage, she decodes the terminology of editorial, advertorial, infomercial, case studies (why she loves them so much) & columns. Alison explains why PR is so important and what it can do for your business, the basics a business needs in place before they try and get media coverage and more importantly how to get media coverage on zero or little budget.
is the founder of Adia PR and the torchbearer behind some of the UK’s most disruptive and trailblazing entrepreneurs. Alison launched Adia PR in 2013 to help inspired entrepreneurs to build brand awareness and get noticed in the media as ‘the’ go-to experts in their field. Her clients are regularly featured in the crème de la crème of the media world, like The Times, Forbes, and The BBC, and they’re frequently winners of coveted industry awards.
Alison has received numerous accolades herself as a PR expert from the likes of the Great British Entrepreneur Awards, the Institute of Directors and most recently Enterprise Nation and Experian who selected her as one of the Top50 Business Advisers and Top5 PR Advisers in the UK 2018. Alison has been invited to speak at many high-profile events including The Business Show, NatWest and the IoD’s Enterprising Summit for Women.
Alison’s impressive background includes key marketing roles at the European Commission in Brussels, global consultancy Accenture and a pioneering real estate company in New York. She then stepped into the “start-up” world and with zero marketing budget used her PR skills to launch several successful consumer and trade businesses.
Alison shares her secrets and teaches small business owners about what makes great PR in her easy-to-follow online programme called ‘How To Do Your Own PR’.
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